Rollic Games: continuous advertising, using a hot game to increase the popularity of another game of the same typeįounded in Turkey in 2018, Rollic Games is a developer and publisher of casual games.
With the assistance of SocialPeta platform, we analyzed three representative game companies: Rollic Games, Playrix, and Nexters, to figure out how they have made their games massive hits in the world through advertising.
However, the efficiency of customer acquisition relies on the quality of ad creatives and advertising strategies. In the mobile gaming industry, advertising is the most common way of customer acquisition. According to SocialPeta’s 2021 H1 Global Mobile App Marketing WhitePaper, the first half of 2021 saw an average of 504 ad creatives per advertiser, up 183% year-on-year, and over 19 million active ad creatives, an increase of over 180% year-on-year.Ģ021 H1 Global Mobile Game Media Buying Overview With the mobile games’ revenue soaring worldwide, advertisers have increased their advertising efforts. The global mobile games’ revenue in 2021 is expected to reach $90.7 billion, up 70% compared to $68.3 billion in 2019, and it will surpass $116.4 billion in 2024, according to Newzoo Global Mobile Market Report 2021.
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